Boycott Banks

Ever heard of Bank Transfer Day? If not, maybe you should Google it.
Bank Transfer Day was a Facebook event started by the owner of an American art gallery, Kirsten Christian, who decided that she was sick of the banks slapping fees on everything and their poor customer service.
Kirsten and her friends set a date for Bank Transfer Day, and on that date they were going to transfer their funds out of their bank accounts, and into credit unions.
As with anything to do with social media, word spread quickly and Kirsten had friends, friends of friends, and even their friends 'attending' her event Bank Transfer Day.
The event even went on to become a Facebook page so that Bank Transfer Day would become an ongoing event without time restrictions or specific dates to make the switch.
It was so effective that Bank of America cancelled a $5 debit card fee that they had planned to implement.
As a group project, my communications and media class and I are starting up an Australian version of Kirsten's Bank Transfer Day called Boycott Banks.
One of our goals is to get as much publicity and support for the cause as we can.
We want the banks to know that yes, the 'little people' do have a voice, and we're not afraid to use it. We've been biting our tongues for long enough! 


Lela xx